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BLOOMSBURY FASHION BUSINESS CASES

Kat Von D Beauty, or how to recover the loss of the “celebrity” in the celebrity-brand

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MINDLESS MAG

Vegan fashion is here to slay

One would have to be living under a rock not to notice the recent explosion in the release and uptake of fashion products with vegan certifications. Google trends reflect that the interest in ‘veganism’ increased seven-fold in the five years between 2014 and 2019. In May 2019, it was also estimated by UK food retailer Sainsbury’s in its ‘Future of Food’ report that… (continued)


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